Thursday, October 14, 2010

Bring out the Real! Real PR?

It’s time to get your sandwich on! For the first time, Unilever offered a unique experience at this year’s Food Network's New York City Food and Wine Festival. Hellman’s mayonnaise sponsored a contest between some of New York City’s finest sandwich experts, including BaoHaus, Blue Ribbon Restaurants, Blue Smoke Bake Shop, DOB 111,‘ino, No. 7 Sub, Porchetta, Resto, Fort Defiance, The Lobster Place, and Zampa in a competition to crown the Sandwich King. The event was held on October 10.

Along with the contest, participants got the chance to make their own unique mayonnaise at the mixology bar featuring herbs and spices. Guests could also have their photos taken as souvenirs to share with friends and family at the "Spread the Love" photo station. Didn’t get enough? The Hellman's Facebook page was a place to comment and check out the photos from the event for an added interactive feature.
The event was a chance for Hellman’s mayonnaise to reach out to people on a personal level and show them new ways to use the Hellman’s product to bring life to their sandwiches. In addition, it gave Hellman’s a chance to remind guests that their mayonnaise is made from only the purest ingredients; eggs, oil, and vinegar. Hellman’s also feature’s the real food project The Real Food Project, a campaign dedicated to increasing American’s consumption of “real” foods. Real food project shows families recipes and tips on how to eat foods with natural (unprocessed) ingredients.  The Hellman’s Real Food campaign is an effort to help American families find balance in their lives and enjoy healthy living and eating together. Unilever has definitely found a need among American families, and this is a great way to get involved in the relationship building for which public relations strives.

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